So it’s a little bit hard to tell how serious he is, and how much he’s playing with the public. Then again, we also have to remember that every time he makes a statement like this, there is a spike in interest in Bond, and that also helps to sell the film. I think that Craig is giving out quite a few different signals that he has reached the end of his energy level here with Bond. Lindner: We are at a key moment, because we’re coming to the end of the Daniel Craig era, and so already the public, and also the filmmakers, are beginning to explore the possibility of who the next James Bond will be. Are we at a transformational time in this brand right now? Knowledge at Wharton: Daniel Craig made some very interesting comments before the release of this movie, basically, saying if he did another Bond film, he’d be doing it just for the money. And I think we still don’t have a complete answer. Knowledge at Wharton: Christoph, what is it that has people still going to these films 50 years later?Ĭhristoph Lindner: Well, in the books I edited about the James Bond phenomenon, part of the idea was to bring together lots of different perspectives on Bond, and try to figure out why such a superficial, often unpleasant, generally sexist kind of character has fascinated us for so long. (Note: This interview does contain one spoiler regarding Spectre. An edited transcript of the conversation appears below. You can listen to the interview using the player above. No, starring Sean Connery and filmed for a mere million bucks - the Bond movies have grown steadily more successful and deeply embedded in the culture, evolving with each sequel to fit the moment.īut in the modern era of film and society, do we even need 007 anymore? What’s next for the super spy, and what does his ever-growing popularity signify? The Knowledge at Wharton show on Wharton Business Radio on SiriusXM channel 111, recently interviewed Wheeler Winston Dixon, a professor of film studies at the University of Nebraska, and Christoph Lindner, a professor of media and culture at the University of Amsterdam who has edited a couple of books about the James Bond phenomenon, to discuss those ideas - and to answer that nagging question: Who is the best Bond? Since the first film was made featuring Ian Fleming’s signature secret agent back in the 1960s - Dr. The latest James Bond blockbuster, Spectre, opened last weekend, and while its flavor may be a little bit different from previous outings, it’s still firmly in the 007 oeuvre, filled with amazing stunts, twisty plots, improbable villainy and of course, its magnetically attractive yet coldly distant hero. Wheeler Winston Dixon and Christoph Lindner discuss the legacy of James Bond. Choosing a New Board Leader: Eight Questions March 7, 2023. Speak With Confidence: Four Fixes That Work April 11, 2023.It’s Not You - It’s Your Goals: Knowing When to Quit May 30, 2023.Generating Ideas: A Process for Breakthrough Innovation June 14, 2023.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.How National Politics Are Impacting DEI in the Workplace February 7, 2023.Diversity at Work: Why Inclusive Storytelling Matters April 4, 2023.Improving Accessibility in the Workplace - and in Space May 16, 2023.How Employers Can Support Women’s Reproductive Rights June 20, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.
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